-- RocktheRabbit.com To Launch February 10th --
-- Annual Music Issue Hits Newsstands On February 13th –
NEW YORK, NY – In 2007, Playboy launched a new initiative called Rock The Rabbit: a dynamic program that fused rock, hip-hop, art and fashion in conjunction with Playboy's annual March Music issue. Rock the Rabbit will soon return for the third year in a row with a fresh batch of artists set to be unveiled from February 10th on RocktheRabbit.com and featured in the March issue of the magazine, available on newsstands and at www.playboydigital.com on Friday, February 13th.
Participating artists were invited to design a graphic inspired by the iconic Playboy Rabbit Head logo, which will be featured on limited edition t-shirts. The shirts will be available for purchase atwww.shopthebunny.com with a portion of the proceeds going to charity. Other retail partners will be announced in the near future.
Additionally, artists will also be showcased in a fashion spread shot for Playboy's March issue by legendary rock photographer Mick Rock. Online, RocktheRabbit.com will feature exclusive content including artist interviews, MP3s and behind-the-scenes video footage, as well as the t-shirt designs.
Since its inception, some of the music industry's hottest artists have participated in Playboy's Rock the Rabbit program, including Iggy Pop, Duran Duran, T.I., Daft Punk, the Flaming Lips, The Killers, The Shins, Gogol Bordello, Ghostland Observatory, Hot Chip and many others. Playboy is also planning a series of events, including a party at SXSW, which promises to be another can't-miss affair.
“The Playboy Rock the Rabbit SXSW Party was the must attend event.”
-MTV News
“Party of the Week at SXSW 2008.”
-Billboard
Stay tuned for more details on Rock the Rabbit 2009 artists and events…
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